Corporate Branding Strategy: An invaluable asset
FOR CORPORATIONS, BUILDING A STRONG ONLINE REPUTATION GOES BEYOND BUILDING A BRAND
For corporations, building a strong reputation goes beyond building a brand. Today’s biggest companies watch all aspects of their online reputations and streamline their presence on the web for the greatest impact on profits, customer opinion and growth.
Much like high-profile business owners and professional leaders, corporate organizations face an elevated level of scrutiny online. The complexity of corporate structure, partnerships and branding, among other factors, makes corporations vulnerable to online attack and negativity like never before.
In a world where almost everyone is online and can look up your brand in seconds, leaving yourself open to slander and negative posts can be a costly mistake. In fact, it can destroy your company in a single viral post.
If you’re not convinced, consider the following statistics: 1
- Over 90% of consumers always check reviews online before spending their money.
- Nearly 85% of consumers will trust what they see online more than in-person recommendations.
- Each one-star increase on Yelp translates to an average of 9% increase in revenue.
- A business with just one negative result is at risk of losing 22% of revenue. Four or more negative results increases that risk to 70% of potential sales.
- Corporations with negative reputations spent an average of 10% more per hire.
The list could go on, of course, but the most important thing to know is that these percentages grow with each passing year. As more people around the world gain access to the web, it’s becoming increasingly important to understand, address and manage your online brand image with the help of experts and proven technologies.
- Suppress Unfavorable Search Engine Results
- Safeguard Your Brand Image(s)
- Boost Positive Content to Prominent Positions in Search Results
- Navigate Social Platforms with Effective Ease
- Connect with Your Audiences
- Produce Quality, Useful Content to Show Your Corporation in a Good Light
- Collect Positive Reviews Across Multiple Platforms
- Mitigate Negative or Falsified Reviews
- Generate Featured Recommendations to Bolster Your Image
- Gain Deeper Understanding of Your ROI (Return on Investment)
- Track Different Consumer Actions with Specific Values for Each Conversion
- Review Converting Ads, Keywords and Posts on One Easy-to-Use Platform
- See a Snapshot of Your Corporation’s Current Digital Status
- Analyze What’s Working, What Isn’t and Where There’s Room to Improve
- Set Milestones Based on Your Corporation’s Goals for the Future
Do You Need a Corporate Branding Strategy?
Corporate branding is a broad topic that, in recent years, has only grown more complex. A sound branding strategy will allow your corporation to distinguish itself from the competition, improve your bottom line and run your operations as efficiently as possible. It allows you to guide how the public perceives your brand while creating a long-term plan that will drive your company toward a unified vision.
Without corporate branding, your business’s identity is up in the air. Online branding is necessary to create instant, positive recognition with partners, employees and customers alike. It maintains consistency and solidifies your image online in a way that shows your company’s best traits.
In short, corporate branding strategy combines your company’s purpose, cohesion, customer connection, flexibility, culture, loyalty and competitive awareness into a useful plan that you can follow. We’re here to help you every step of the way.
DIGITAL SOLUTIONS FOR YOUR BOTTOM LINE
A well-planned corporate branding strategy and reputation management strategy includes digital solutions that have the power to improve your bottom line. At Reputation Sciences, we bring elements like reputation management, digital media management, review management, conversion tracking and analytics together under one platform so your corporation can start seeing results as quickly as possible.
With our decades of combined experience, we offer guaranteed results no matter the size of your company. Since 2015, we’ve been using our solutions to help professionals and corporate entities secure their positive position online, and we’ve risen to the top because we get results.
Our award-winning team spends every day immersed in the world of online reputation management. We know the subject inside and out, and we know how to use the current corporate landscape to bolster your company in all the right places.
It doesn’t matter if you’re facing issues from past legal troubles, angry customers or clients, disgruntled ex-employees or other slanderous news sources. We believe that any business problem can be fixed with prompt, proactive problem solving and a long-term commitment to success. We also believe that solutions like these should be available to anyone who wants to help their business succeed…
Corporate reputation management requires a multi-tiered online approach that sufficiently analyzes and addresses each component of your organization’s brand. If your current plan is one-dimensional or out-of-date, you’re selling yourself and your shareholders short.
As experts in reputation management, we understand what it takes to get your corporate brand and online reputation to operate at peak performance. A complete analysis will help us create a personalized approach that will provide the results you need for years to come.