It doesn't have to be a major hack. Yes, customers of Uber, Yahoo, and many other online services have been vulnerable to having their personal data exposed over the past few years. When that happens, the hack gets publicized, the network apologizes, and users are urged to change their personal information on the network. In a way, though, these major issues actually hide some of the...
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by: Colleen Brown, Founder, Marca GlobalFrom the Information Age to the Reputation Age "Civilization rests on the fact that we all benefit from knowledge which we do not possess." —Friedrich Hayek, Laws, Liberation, and Liberty, Rules of Order, Vol 1 This sage observation from the Nobel prize-winning British economist has never been more relevant than it is in today's Information Age, made possible by the exponential expansion of...
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by: Blair Brown, COO, Marca Global Ego Surfing: Your First Defense in Online Reputation Management You're Not So Vain! "Ego surfing" is the somewhat misleading term for searching your own name or the name of your organization online. In the digital age, searching your name on Google and Bing is an essential defensive practice. And it goes well beyond propping up an individual's ego. While you personally may...
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