In today’s world, social media has emerged as a popular medium to build brand authority and emerge as a customer-centric brand.
You would be surprised to know that around 88% of people rely on online reviews before making a decision. A brand with impressive social presence and positive customer reviews is likely to attract more leads and conversions, and thus enjoy a competitive edge. Hence, it’s a strategic move to use social media optimization and blend it with innovative online reputation management strategies to fatten up your bottom line.
Let’s discuss what reputation management is and how social media optimization can help you emerge as a credible brand.