What is the big deal with reputation management for dentists? In order to attract new clients, most businesses now rely on their online reputation and ranking. That’s because potential patients carefully watch what existing customers say about your skill and care.
According to a recent survey:
With over 201,000 dentists in the United States, patients have more choice when it comes to dental care than ever before. Make it easy for them to find your business online to increase your new patients and help your practice thrive.
A comprehensive Reputation Audit provides invaluable insight into your company’s online reputation.
Yes! online reputation management for dentists helps dental practitioners learn what customers are saying about their practice. Generating positive reviews online can attract new patients or cause existing ones to look elsewhere for their oral health care needs. Although you're online and offline reputation matter, digital reviews carry a lot more weight these days than word of mouth.
Absolutely! Online reviews appear on third-party rating sites like Yelp, HealthGrades and Google. Garnering better reviews helps you appear at the top of these search directories.
On the other hand, some dental practices are barely active online. With no reviews or poor ratings, your online reputation can actually hurt your practice. If you want to increase your revenue and draw in new patients, reputation management for dentists counts.
Encourage clients to give their feedback online, especially if you have developed a strong rapport with the person. Actively manage online reviews. This strategy includes replying to poor reviews with offers to correct the issue. You can also use this opportunity to set the record straight.
When you manage your online reputation, you won't get blindsided by negative reports about your business. On the other hand, don't shy away from asking for reviews for fear of negative comments. Every business gets negative reviews once in a while. Use it as an opportunity to improve your business and attract more patients.
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Gain an invaluable insight into your company’s online reputation.
You should also claim your business on review sites and business listings. Dozens of directories list local businesses. By claiming your business practice, you can ensure that your contact information has been listed correctly. It also gives you insight into what customers are saying about you on each site.
Reputation management for dentists has the following benefits:
Garnering positive reviews gives you the best opportunity to increase your ranking on search results. Reputation management for dentists helps you to build trust. Once you begin receiving positive feedback, your search results will improve dramatically.
Investing in reputation management software and outsourcing this important function gives you the opportunity to concentrate on your business. Meanwhile, working with experts allows you to grow your client base.
Many people trust online reviews at least as well as personal recommendations. However, people are pretty good at spotting spammy or fake reviews. That's why it's a good idea to encourage all patients to leave online comments about your dental practice. Consumers appreciate authenticity, and most people realize that there’s bound to be one or two bad reviews based on personal preferences or unusual circumstances.
Ask your clients to go online and write a review as soon as they are done with their appointment. You can also invite comments and feedback on social media or through email if patients give you their information.
If you have just opened your practice or recently moved to a new area, you may need some help getting the word out about your services. Spending money on SEO campaigns on Google Ads can improve your search results. However, too many dentists spend money on SEO management only to ignore their online reviews.
You want at least one review each month. Ideally, you can gather reviews on Facebook and Google. Typically, one new review per week can help keep you at the top of search rankings without arousing suspicion. For example, getting ten reviews at the same time and then none for over a month may raise red flags among both Google and potential clients.
Yes. The number of reviews and actual ratings impact your Google search rankings. However, it's not clear how much since Google keeps its search algorithm a closely guarded secret.
Remember that Google wants to make search results helpful to browsers. So, if someone's searching for a local dentist, those with good reviews will float to the top of the list.
Yes. Many businesses, not just dentists, respond to negative reviews but ignore positive ones. By taking the time to personally acknowledge a reviewer, you may attract patients looking for a responsive dental care provider. Additionally, Google will give you credit for engagement by improving your search ranking and indexing your replies.
This is a very bad idea. You may not get caught, but if you do, Yelp, Google and other search engines will demote you in search results. Also, there are definitely better ways to promote your business.
Contact us now to learn how reputation management for dentists can boost you to the top of search results.