Reputation Management DIY or Hire a Pro? Our Reputation Experts Dig In
Should you reputation management DIY or hire a pro? We walk through the benefits and drawbacks of each ORM option.
What pops up when you Google your brand?
If the results aren’t exactly flattering—or even downright embarrassing—it may be time for some online reputation management.
But how do you get started? What do you do first? Where do you go for help?
When it comes to managing your small business presence or corporate reputation, you’ll likely have more questions than answers. But as the leader of your company, there are two basic routes you can take to shore up those negative results (and polish up your brand in the process):
Reputation Management DIY
The first option in online reputation management (ORM) is doing it yourself—taking the time to ensure your brand is not only featured in a positive light, but is also compelling enough to inspire engagement and drive customers to action.
And to make sure your approach is starting off on the right foot, you’ll first need to:
Map out your online presence
Every strong reputation management strategy starts with actionable data. You can obtain it for developing a comprehensive roadmap of your reach and impact online.
This begins by identifying every article, blog, profile, social media thread and review that mentions your name on the web. It continues with an assessment of your brand’s performance for key search phrases—as well as how you stack up among online consumers (sentiment) and the competition.
Once you’ve given your digital footprint some perspective, it’s time to:
Build your strategy
With a big picture in place, you can then put together a strategy for mitigating online problems, fortifying your brand and improving engagement.
But to be successful, it’s important to build a plan that covers all your online bases—a multi-layered attack that not only suppresses negative search engine results, but that also thrusts your brand into the spotlight and gives customers a reason to take the next step.
An effective online reputation strategy combines anything from asset creation and curation to social media marketing and online review management to heighten visibility, reach and profitability.
And once your strategy is kicked into high gear, you must now work tirelessly to:
Maintain a positive corporate reputation
Whether you’re a professional, small business or global conglomerate, it’s not enough to simply establish a positive presence on the web. In an unpredictable online environment, things can change on a moment’s notice. You must be vigilant to monitor and maintain the brand you’ve worked so hard to build.
Threats can come from anywhere and anytime. And while the internet offers a variety of tools for tracking new mentions and monitoring the conversation. you must maintain an ever-watchful eye to protect your brand’s integrity, authority and ability to feed your bottom line.
Your Other Option? Hiring a Pro
Of course, you could dedicate precious company resources to reputation management DIY—putting invaluable amounts of time, money and labor into an effort you can only hope will accomplish the task.
Or, you could hire a professional—someone who understands the digital landscape. Who has the proven digital marketing experience, expertise and tools needed to protect, preserve and promote your brand on the web.
With ORM specialists at your side, your business has the opportunity to:
- Avoid the risks of going it alone.
- Focus your time, money and personnel on what’s important.
- Build an online reputation that can withstand digital threats and create meaningful connections with your customers.