Practical tips for reputation, marketing and branding.
Social Reputation Management: Build a Better Brand Image Online
Social reputation management is vital to business today. Consumers expect to find out what they need to know about your company’s products,…
CEO Reputation Management: What C-Suite Executives Need To Know
What is CEO Reputation Management? When it comes to building a positive brand online, it could be one of the most…
How To Respond To Positive Reviews: Examples and Advice
Statistics show that 93% of customers consider online reviews before deciding to make a purchase or patronize a business. With this in mind,…
Reputation Defender Complaints: Get Reputation Management Assistance
Have you considered using Reputation Defender and found a few complaints about the company, its products, and service online? Expert reputation…
How Hotel Reputation Management Services Can Help Your Business
What are hotel reputation management services? How can they help your hospitality business? Read below to learn more If you own…
Managing Your Online Business Reputation: What to Know
Just a decade ago, a business reputation might have been handled by a public relations company. However, nowadays, an online business reputation is…
Medical Online Reputation Management: Q&A Guide
Have you ever considered your medical practice’s online reputation and whether it’s positive or negative? Does your organization have a process…
What the Right Online Reputation Agency Can Do for Your Business
The rapid expansion of e-commerce – significantly accelerated by the COVID-19 pandemic- has prompted more and more businesses to seek out…
Reputation Defender Can’t Manage Their Own Online Reputation
Reputation Defender and Reputation Management Services from leading companies often seem great on the surface. But what is hiding underneath? The…
What Is Online Reputation Management?
What Is Online Reputation Management? Online reputation is how people will see you when they search for you online. What Do…
How to Manage Bad Yelp Business Reviews
For local businesses, online reviews matter. So much so, in fact, that 72% of consumers won’t buy, visit or even contact...
Stakeholder Understanding: A Business Reputation Essential
Stakeholder Understanding: Are your stakeholders getting the message? Better yet, is your business understood by those who matter most? That’s the...
Coronavirus Economic Impact: How the Current Crisis Is Changing the World of Marketing
Coronavirus Economic Impact and why a smart digital marketing strategy is more important than ever Coronavirus Economic Impact - We’ve yet...
How to Remove Bad Google Reviews and Repair Your Brand Reputation in the Process 2021
Google reviews are a large part of success for today’s businesses. Potential customers judge you according to your online reviews before...
How to Use Social Media Optimization in Your Reputation Management Strategy
In today’s world, social media has emerged as a popular medium to build brand authority and emerge as a customer-centric brand. ...
Companies with The Best and Worst Reputations at the Start of 2020
Learn which brands are winning, which could use some work and where to find the best reputation company to repair your...
Managing Your Online Reputation Using Local SEO
Psst… don’t look now, but customers are searching your small business online. These days: Nearly 100% of consumers now research local...
Corporate Reputation
Corporate Reputation: How does your company measure up? That’s a pretty open-ended question. But it’s also one that can have real...
Corporate Social Responsibility (CSR) and Why It Matters
“Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility… The…
5 Steps to Online Reputation Management
5 Steps to Online Reputation Management – Have you ever Googled your brand and found a bad comment or review? If…
Realtors Need Online Reputation Management 2021
Realtors Need Online Reputation Management: In today’s competitive real estate industry, it’s not how you look on billboards or bus benches…
How Can Customer Reviews Help SEO?
How Can Customer Reviews Help SEO?: If you’re like most business owners, you’ve drawn the link between reviews and SEO. Especially…
Doctors Need Online Reputation Management
Doctors Need Online Reputation Management: As a medical professional, your primary goal is to ensure the health of your patients. But…
Google Autocomplete and Related Searches: SEO Shortcuts
Google Autocomplete: Anyone who’s ever typed a search request on Google has run into the company’s autocomplete feature—that handy dropdown menu…
Rise of Online Reviews Means for Your Business
How important are online reviews? Can online ratings really make a difference for your bottom line? In other words, are online…
Online Reputation Management Services: An Overview
How can online reputation management services help your business? Our Business Reputation Experts look at what the right ORM service team…
Monitoring Your Digital Footprint
Monitoring Your Digital Footprint – These days, reputation management is a must-have for any digital marketing team. Without proactive, robust ORM…
Controlling Your Online Reputation
Controlling Your Online Reputation – For individuals, effective online reputation management (ORM) is the art of protecting your personal brand, ensuring…
Effective Online Reputation Management Services
Effective Online Reputation Management Services: Your online reputation is what drives your company’s relevance, credibility and authority on the web. Without…
5 Tips for Responding to Negative Google Reviews
A recent survey found that 95% of consumers rely on online reviews for insight into your firm. Another study revealed that…
Reputation Management for Hotel Managers
Get the latest on reputation management for hotel managers and why it’s is more important in 2021 than ever. When…
Gaining a Comparative Advantage by Controlling Your Brand Image
Controlling Your Brand Image: Understanding brand image and perception is vital for every business. And knowing what shapes that perception starts…
How the Collapse of Online Privacy Impacts Reputation Management
Online Privacy: Numerous advancements and innovations have drastically altered the digital landscape over the last several years—making it harder than ever…
Growth Marketing: Control Your Narrative with Online Reputation Management
Growth marketing and… online reputation management? Successful business owners understand that the digital age has reshaped traditional marketing approaches. It’s no…
The Importance of Online Reputation Management to Local Businesses
The Importance of Online Reputation Management: From getting off the ground to getting the word out, local businesses face numerous challenges…
Fix Your Online Reputation: Utilizing ORM to Increase Sales
Want to give your bottom line a boost? Read below to learn how reputation management can help increase sales and grow…
Online Reputation Management for Restaurants
Successful restaurant owners understand that good online reviews are good for business. Even the most established restaurants can face problems when…
Corporate Reputation Management: What You Need to Know
How do you protect your corporate reputation? Get the latest on corporate reputation management and what the right ORM strategy can…
Top 5 Online Reputation Management Mistakes to Avoid in 2021
Are you hurting your own business reputation? We look at the top reputation management mistakes your business should steer clear of…
Online Reputation Management for Service Professionals
Run a service-based business? Get online reputation management for service professionals and manage your online reviews before it’s too late! These…
Online Reviews Hurting Your Business?
Are online reviews hurting your business? We show you what you can do about it. As a business owner, managing your…
Online Reputation Management for Businesses: What You Need to Know
Online reputation management for businesses (ORM) is the art and science of changing how a company appears online. Like it or…
How Your Online Reputation Affects Your Career
Online Reputation Affects: Have you ever Googled yourself? If not, now may be the time. Because the results that pop up…
Why Attorneys Need Online Reputation Management
The web can be a powerful tool for marketing your firm and reaching new clients throughout your local area. But as…
Including the CEO in Your Corporate Reputation Management Strategy
A recent survey found that a CEO’s reputation accounts for nearly 50% of corporate reputation. Which means that whenever your company’s…
Remove Bad Reviews: Bad Reviews Directly Affect Your Profits
Remove bad reviews because just two negative items in Google’s first page search results can cost a business over 44% of...
Four Sites that Impact Online Reputation
Many sites impact online reputation, but which of those can hurt your image the most? Our Reputation Team investigates… The Internet…
Why Companies Must Build Trust With Transparency
What is most important to modern consumers? Today’s market demands more than just a quality product at a competitive price; it…
Why Should I Be Honest Online?
“Why should I be honest online?” Our Reputation Team provides answers to that vital question… Our mothers may have taught us,…
Control the Conversation: Know What to Share and Not to Share Online
TMI (too much information) is a funny little acronym that’s used most often in jest. However, offering up too much information…
Why Online Reputation Management is Critical to Small Businesses
Ever wonder why online reputation management is considered essential to business success? Read on to learn more. If you are a…
The Snowball Effect of Putting Personal Information on the Internet
How many times have you put your personal information on the internet? What sites are now displaying your info for everyone…
Reputation Management DIY or Hire a Pro? Our Reputation Experts Dig In
Should you reputation management DIY or hire a pro? We walk through the benefits and drawbacks of each ORM option. What…
Leveraging Emotions to Build a Positive Reputation Online
How can you use how you feel to build a positive reputation online? Our team explores the power of emotion and…
Your Ultimate ORM Toolbox – Free Guide Included!
Our Reputation Team offers this free ORM toolbox to help you build the positive online image you deserve. Whether you’re seeking…
Reputation Score: What You Need to Know about MyLife
What is your Reputation Score? If you’ve ever Googled your name, you have likely come across a listing for Mylife.com. MyLife...
Trust is the Foundation of Your Company Reputation
Learn why you’re you must build trust with those who professionally interact with you company.
Online Requests for Business Information Can Harvest Your Data
Don’t be fooled! Those online requests for business information could be data harvesters in disguise. It doesn’t have to be a…
How to Fight Fake News and Bad PR on Today’s Free-for-all Internet
by: Colleen Brown, Founder, Marca Global From the Information Age to the Reputation Age “Civilization rests on the fact that we…
Ego Surfing: Searching Your Name for Online Reputation Management Purposes
by: Blair Brown, COO, Marca Global Ego Surfing: Your First Defense in Online Reputation Management You’re Not So Vain! “Ego surfing”…
Defend and Define Yourself Online: 3 Stories of Reputation Management
With so many bad actors and threats on the web, is there any way to defend and define yourself online? Three…
Ready, Fire, Aim! Fake News, Media Bias, and the Importance of Public Perception Online
Our team tackles the ongoing debate surrounding fake news, media bias and the importance of public perception online. Beyond Conservative or…
Online Reputation Management and Search Engine Results
Managing your business reputation online is as much about natural exposure as it is about the right message. In fact, even…
Why Your Business Needs an Online Portfolio: 7 Things to Keep in Mind
In our latest post, we explore the importance of online image and why your business needs an online portfolio now. In…
Everything Online is Permanent: How Your Internet History is a Public Record
Whether you like it or not, everything online is permanent. Learn why and what you can do to mitigate the damage…
The Importance of ORM Technology and Online Reputation Management For Business
Learn why ORM Technology and Online Reputation Management for Business is more important for your bottom line than ever. The Importance…
Does Your Individual Online Presence Matter?
by: Blair Brown, COO, Marca Global How important is your individual online presence? Consider this. Google processes over 3.5 billion searches…
Proactive vs. Reactive: How to Deal with Negative Reviews
Do you believe you are protecting your privacy by having no internet profile – or by ignoring those negative reviews across…
Using Your CEO to Boost Your Corporate Reputation Online
Get the latest on how to leverage your leader’s glowing reputation to boost your corporate reputation online and achieve a more…
Business Reputation: The Traits That Define Your Company’s Character
A business relies heavily on its reputation. The public perception of a company, if negative, can stunt its revenue, deter prospective…
How Uber’s Corporate Reputation Issues Hurt Its Bottom Line
With today’s tendencies for tweets, viral videos and sensational story-lines, there are no corporate reputation issues immune to viral scrutiny. And…
Why Do I Need a Digital Strategy? Your Reputation Depends On It
Have a digital strategy? The world has become Internet-dependent with breathtaking speed, and many of us are still coming to terms…
Reputation Management for Wealth Managers: Protecting Your Online Legacy
Do you work in wealth management? Learn how reputation management for wealth managers can help protect your legacy and better serve…
Trust, But Verify: Reputation Management for Tax Preparers
File tax returns for a living? Here’s a look at how reputation management for tax preparers can help manage online reviews,…
Bad Reviews Are Hurting Your Business! Get Review Management for Tax Pros Now
Tax time is nearly here! Don’t get an extension! Gear up for the season and protect your tax business with review…
Life in the Fast Lane: Online Privacy, Net Neutrality, and Small Businesses
President Donald Trump is expected to sign a measure repealing online privacy rules. This would have required Internet Service Providers to…
Reputation Management for Professionals – Infographic
More career-minded individuals and executives are turning to Reputation management for professionals than ever. Reputation Management for Professionals Why should professionals…
Risky Business: Meetup Goes Beyond the Bottom Line
MeetUp’s recent foray into the Anti-Trump movement has raised not only a fair number of eyebrows, but also questions about the…
Spring Training and Brand Development: Putting the Best Team on the Field
What’s the best thing to include in your brand development strategy? As our blog team explains, good brands start by putting…
Call Me a Cab: Uber’s Lesson in Leadership
How does leadership affect reputation? A recent high-profile altercation may provide answers… In 2015, Time magazine made Travis Kalanick a runner-up for…
Five Women Who Inspire Us All: An Infographic
In honor of #InternationalWomensDay, we pay tribute to five women who inspire us all, breaking through barriers, exhibiting courage and setting…
The Trust Factor: Online Crisis and Opportunity
Online crisis or opportunity? Learn more about the trust factor and its role in turning online crisis into long-term potential. Trust,…
Fake News: What You See Vs. What You Don’t
It’s hard to escape the level of noise these days surrounding the idea of “fake news.” The term was thrust into…
The Influence of Glassdoor Reviews: Infographic
What is the influence of Glassdoor Reviews on your business? Check out this Reputation Sciences infographic to learn more and start…
Message and Voice: Defining Your Brand Image
Your brand image is your business’s lifeblood. Regardless if people are talking about your face, your name, your product, or your…
Social Media Reputation Management: A Powerful Brand-Building Tool
What is social media reputation management? How can social platforms be leveraged to repair your image? Our blog team investigates… Social…
Yelp Review Management: What Can and Can’t Be Done
Our blog team explores the art of Yelp review management and how to prevent bad reviews from becoming online nightmares. Since…
Four Keys to a Solid Reputation Management Infrastructure
Most businesses, large and small, will face a reputation management challenge within the next 5 years. If you want your business…
Dynamic Call Tracking: Getting The Most From Your Online Marketing Budget
Learn how dynamic call tracking is a great way to maximize your online marketing dollar. Over the past month, our blog…
Negative Online Reviews and How They Influence Consumers
When companies launch new products, they often rely on word-of-mouth marketing to build anticipation for upcoming releases. It’s called buzz, and…
Digital Consulting: Helping You Succeed in a Competitive Marketplace
Get the latest on digital consulting and how it can help you reach the top of local search. Building a successful…
Attn SEO Marketers: Reputation Sciences Stays Ahead of Google Algorithm Changes
The future of SEO is looking brighter than ever; especially in comparison to 2012, when the industry had to adapt to…
Professional Website Development Increases Conversions
Want to dominate search results? With professional website development, the sky is the limit! A great website design will blow your…
Enterprise Reputation Management: No Longer Limited to Big Companies
More small businesses are turning to enterprise reputation management than ever before. It’s no secret that large companies vehemently protect and…
Controlling the Conversation with Online Review Management
Online review management is key to managing bad reviews online. They say the customer is always right. We agree with that,…
How to Use Google Alerts as a Reputation Monitor
Google Alerts is one of the best tools for actively tracking brand mentions online. Since Google is updating on a constant…
Reputation and Legacy: What Businesses Can Learn from Carrie Fisher
Much like Carrie Fisher and Star Wars, reputation and legacy are intertwined forever. Along with millions the world over, the Reputation…
A New Brand for the New Year: The Art of Reinventing Your Business Online
Our blog team looks at how to follow through on that New Year’s resolution and start reinventing your brand online. For…
Managing Your Corporate Reputation: Your Most Valuable Business Asset
More companies than ever are recognizing the importance of their managing their corporate reputation, and linking them to long-term profitability. Most…
Fake Yelp Reviews: Defending Your Business from Online Falsehood
Fight fake Yelp reviews with a comprehensive review management solution today. Reviews on Yelp called the Freakin’ Awesome Karaoke Express “perfect…