Practical tips for reputation, marketing and branding.
Managing Your Online Reputation Using Local SEO
Psst… don’t look now, but customers are searching your small business online. These days: Nearly 100% of consumers now research local...
How to Measure and Manage Your Corporate Reputation
How does your company measure up? That’s a pretty open-ended question. But it’s also one that can have real implications for...
Examples of Corporate Social Responsibility (CSR) and Why It Matters
“Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility… The…
Online Reputation Management in 5 Easy Steps
Have you ever Googled your brand and found a bad comment or review? If so, you should probably look into Online…
Why Realtors Need Online Reputation Management
In today’s competitive real estate industry, it’s not how you look on billboards or bus benches that pulls in new prospects;…
How Can Customer Reviews Help SEO?
If you’re like most business owners, you’ve drawn the link between reviews and SEO. Especially if you’ve ever looked at online…
Five Reasons Why Doctors Need Online Reputation Management
As a medical professional, your primary goal is to ensure the health of your patients. But without a healthy reputation, your…
Google Autocomplete and Related Searches: SEO Shortcuts
Anyone who’s ever typed a search request on Google has run into the company’s autocomplete feature—that handy dropdown menu of suggestions…
What the Rise of Online Reviews Means for Your Business
How important are online reviews? Can online ratings really make a difference for your bottom line? In other words, are online…
Online Reputation Management Services: An Overview
These days, people research, engage with and buy from brands online. And whether you’re an A-list celebrity or an international corporation,…
Monitoring Your Digital Footprint
These days, reputation management is a must-have for any digital marketing team. Without proactive, robust ORM anchoring your online branding strategy,…
Controlling Your Online Reputation
For individuals, effective online reputation management (ORM) is the art of protecting your personal brand, ensuring your information is not only…
Effective Online Reputation Management Starts with a Business Analysis
Your online reputation is what drives your company’s relevance, credibility and authority on the web. Without a strong and positive online…
5 Tips for Responding to Negative Google Reviews
A recent survey found that 95% of consumers rely on online reviews for insight into your firm. Another study revealed that…
Marca Global Celebrates Founder’s Appointment to Big 5 Sporting Goods Board of Directors
It was recently announced that our own Colleen Birdnow Brown has joined Big 5 Sporting Goods’ board of directors (official press…
ORM Is a Must in Hotel Management
When customers search your hotel online, they find reviews not only highlighted on your company website, but also ratings and commentary…
Gaining a Comparative Advantage by Controlling Your Brand Image
Understanding brand image and perception is vital for every business. And knowing what shapes that perception starts by listening to your customers….
How the Collapse of Online Privacy Impacts Reputation Management
Numerous advancements and innovations have drastically altered the digital landscape over the last several years—making it harder than ever to protect…
Growth Marketing: Control Your Narrative with Online Reputation Management
Successful business owners understand that the digital age has reshaped traditional marketing approaches. It’s no longer enough to simply place ads…
The Importance of Online Reputation Management to Local Businesses
From getting off the ground to getting the word out, local businesses face numerous challenges that test their ability to compete…
Fix Your Online Reputation: Utilize ORM to Increase Sales
What happens when you Google your business? Are you happy with the results? If you haven’t looked already, you should. When…
Online Reputation Management for Restaurants
Successful restaurant owners understand that good online reviews are good for business. Even the most established restaurants can face problems when…
Corporate Reputation Management: What You Need to Know
Today’s corporate leaders face a fast-changing online world that can make it challenging to keep up. Best business practices must involve…
Top 5 Online Reputation Management Mistakes Businesses Need to Avoid
A focused ORM strategy is essential to protecting your business in an unpredictable and dangerous digital environment—one where threats and viral…
Online Reputation Management: A Champion for the Service Industry
These days, business is done on the web—making the management of your company’s online reputation more important than ever. But, for…
Online Reviews Hurting Your Business?
As a business owner, managing your online reviews is crucial to maintaining your credibility and a harnessing a positive online image….
Online Reputation Management: What You Need to Know
Online reputation management (ORM) is the art and science of changing how a company or person appears online. Like it or…
How Your Online Reputation Affects Your Career
Have you ever Googled yourself? If not, now may be the time. Because the results that pop up during searches of…
Why Attorneys Need Online Reputation Management
The web can be a powerful tool for marketing your firm and reaching new clients throughout your local area. But as…
Including the CEO in Your Corporate Reputation Management Strategy
A recent survey found that a CEO’s reputation accounts for nearly 50% of corporate reputation. Which means that whenever your company’s…
Bad Reviews Directly Affect Your Profits
Just two negative items in Google’s first page search results can cost a business over 44% of sales. If you have…
Online Reputation Highly Impacted By These Four Sites
The Internet has become the wild, wild west of data. Legal notices, blog plots, gossip columns, news stories, company and employee…
Why Companies Must Build Trust With Transparency
What is most important to modern consumers? Today’s market demands more than just a quality product at a competitive price; it…
Why Should I Be Honest Online?
Our mothers may have taught us, “honesty is the best policy,” but the lines between fact, opinion and exaggerations have been…
Control the Conversation: Know What to Share and Not to Share Online
TMI (too much information) is a funny little acronym that’s used most often in jest. However, offering up too much information…
Why Online Reputation Management is Critical to Small Businesses
If you are a small business owner, you’re probably no stranger to the highly competitive digital marketplace. Online reputation management, or…
The Snowball Effect of Putting Personal Information on the Internet
How many times have you put your personal information on the internet? What sites are now displaying your info for everyone…
Reputation Management: Do it Yourself or Hire a Pro?
What pops up when you Google your brand? If the results aren’t exactly flattering—or even downright embarrassing—it may be time for…
Leveraging Emotions to Build a Positive Personal Reputation Online
Humans are inherently emotional. We all get angry or sad at times, just as we can experience feelings of joy and…
Your Ultimate ORM Toolbox – Free Guide Included!
Whether you’re seeking a job, raising a family or managing a business, how you look online matters. Without strong online reputation…
What You Need to Know about MyLife
If you’ve ever Googled your name, you have likely come across a listing for Mylife.com. MyLife is a data-aggregate site that…
Your Company’s Reputational Foundation Is Trust
Learn why you’re you must build trust with those who professionally interact with you company.
Online Requests for Information Can Harvest Your Data
It doesn’t have to be a major hack. Yes, customers of Uber, Yahoo, and many other online services have been vulnerable…
Fighting Fake News and Bad PR on Today’s Free-for-all Internet
by: Colleen Brown, Founder, Marca Global From the Information Age to the Reputation Age “Civilization rests on the fact that we…
Ego Surfing: Searching Your Name for Online Reputation Management Purposes
by: Blair Brown, COO, Marca Global Ego Surfing: Your First Defense in Online Reputation Management You’re Not So Vain! “Ego surfing”…
Defend and Define Yourself Online: 3 Stories of Reputation Management
When you find negative content about you or your company online, knowing the right way to defend and define yourself online…
Ready, Fire, Aim! Fake News, Media Bias, and the Importance of Public Perception Online
by: Colleen Brown, Founder, Marca Global Beyond Conservative or Liberal: The Universal Media Bias In this post, Reputation Sciences™ looks at…
Online Reputation Management and Search Engine Results
Managing your business reputation online is as much about natural exposure as it is about the right message. In fact, even…
Why Your Business Needs an Online Portfolio: 7 Things to Keep in Mind
In the case of Chipotle, the buzz about their food-safety issues dominated the news and social networks for weeks at a…
Everything Online is Permanent: How Your Internet History is a Public Record
by: Blair Brown, COO, Marca Global Today’s Internet: The Worldwide Whiteboard With Indelible Ink In today’s digital age it’s easy to…
The Importance of ORM Technology and Online Reputation Management For Your Business
Why ORM Technology is Essential to Protect Your Business Reputation The Importance of ORM: Online Reputation Management In the 21st Century…
Does Your Individual Online Presence Matter?
by: Blair Brown, COO, Marca Global How important is your online reputation? Consider this. Google processes over 3.5 billion searches per…
Proactive vs. Reactive: An Online Reputation Insight
Do you believe you are protecting your privacy by having no internet profile or personal presence on the internet? It’s a…
Blair C. Brown, Promoted to Chief Operations Officer at Marca Global LLC
Marca Global LLC has named Blair C. Brown as its new Chief Operations Officer (COO). Brown joined the company as an…
Boost Your Corporate Reputation Online Using Your CEO
A business is only as good as the people who lead it. The drive, behavior and ethics of lower-level workers often…
Business Reputation: The Traits That Define Your Company’s Character
A business relies heavily on its reputation. The public perception of a company, if negative, can stunt its revenue, deter prospective…
Uber’s Trickle-Down Reputation Hurts Its Bottom Line
With today’s tendencies for tweets, viral videos and sensational story-lines, there is no corporate reputation immune to viral scrutiny. And when…
Why Do I Need a Digital Strategy?
The world has become Internet-dependent with breathtaking speed, and many of us are still coming to terms with how we fit…
Wealth Management and Reputation: How to Protect Your Online Legacy
Protecting the wealth you’ve spent a lifetime building is a challenge, but what about your legacy? A strong online presence is…
Trust, But Verify: Taxation and Reputation
Every year at tax time, we trust our tax preparers with information we wouldn’t share with just anyone. Whether we fill…
Life in the Fast Lane: Online Privacy, Net Neutrality, and Small Businesses
President Donald Trump is expected to sign a measure repealing online privacy rules. This would have required Internet Service Providers to…
Reputation Sciences Team Member Meets the Press
Our reputation experts continue to impress more than just our clients. Reputation Sciences team member Blair Brown was recently interviewed by…
Risky Business: Meetup Goes Beyond the Bottom Line
MeetUp’s recent foray into the Anti-Trump movement has raised not only a fair number of eyebrows, but also questions about the…
Spring Training and Brand Development: Putting the Best Team on the Field
You might have the greatest bunch of stars in the world, but if they don’t play together, the team won’t be…
Call Me a Cab: Uber’s Lesson in Leadership
In 2015, Time magazine made Travis Kalanick a runner-up for its annual Person of the Year award. Kalanick, Time said, has been…
The Trust Factor: Crisis and Opportunity
Trust, they say, is something established and maintained over time. In business and in our personal relationships, it is something that…
Fake News: What You See Vs. What You Don’t
It’s hard to escape the level of noise these days surrounding the idea of “fake news.” The term was thrust into…
Brand Image = Message and Voice
Your brand image is your business’s lifeblood. Regardless if people are talking about your face, your name, your product, or your…
Social Media as a Reputation Management Tool
Social media sites have become a prominent source of online marketing and brand advertising, so is it any wonder that sites…
Review Management on Yelp: What Can and Can’t Be Done
Since Yelp first launched, business owners have always looked for ways to game the system. They’d like their scores to be…
Four Keys to a Solid Reputation Management Infrastructure
Most businesses, large and small, will face a reputation management challenge within the next 5 years. If you want your business…
Dynamic Call Tracking: Getting The Most From Your Online Marketing Budget
Over the past month, our blog team has sought to provide you a closer look at the value advanced digital solutions…
Negative Online Reviews and How They Influence Consumers
When companies launch new products, they often rely on word-of-mouth marketing to build anticipation for upcoming releases. It’s called buzz, and…
Digital Consulting: Helping You Succeed in a Competitive Marketplace
Building a successful business takes dedication and perseverance. It is likely to be the biggest challenge you’ll ever face; you have…
SEO Marketers Need Not Worry: Reputation Sciences Stays Ahead of Google Algorithm Changes
The future of SEO is looking brighter than ever; especially in comparison to 2012, when the industry had to adapt to…
Professional Website Development Increases Conversions
A great website design will blow your mind the second you lay eyes on it. It not only grabs your attention,…
Corporate Reputation Management: No Longer Limited to Big Companies
It’s no secret that large companies vehemently protect and defend their reputations. When companies like this come under attack, they have…
Controlling the Conversation: Online Review Management
They say the customer is always right. We agree with that, most of the time. Customers are part of the equation,…
How to Use Google Alerts as a Reputation Monitor
Google Alerts is one of the best tools for actively tracking brand mentions online. Since Google is updating on a constant…
Reputation and Your Legacy: What Business Can Learn from Carrie Fisher
Along with millions the world over, the Reputation Sciences team was shocked and saddened by the death of Carrie Fisher in…
A New Brand for the New Year: The Art of Reinventing Your Business Online
For many, each new year represents a new dawn; an exciting new opportunity for personal and professional reinvention. The new year…
Your Corporate Reputation: A Priceless Asset
More companies than ever are recognizing the importance of their reputations, and linking them to long-term profitability. Most of the executives…
Fake Yelp Reviews Effecting Your Online Reputation?
Reviews on Yelp called the Freakin’ Awesome Karaoke Express “perfect for a girl’s night out.” Other social media reviews called the…
ORM for Business: A Case Study
Jeremy North opened Fantastically Fresh in 2010. From the very beginning, the restaurant got great reviews: diners raved about it on…
Negative Online Reviews: A Chance to Improve
Negative online reviews are like a punch in the gut. That’s what Yelp says, and they should know: the online customer…