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A New Brand for the New Year: The Art of Reinventing Your Business Online

For many, each new year represents a new dawn; an exciting new opportunity for personal and professional reinvention. The new […]

A Priceless Asset: Managing Your Corporate Reputation

More companies than ever are recognizing the importance of their reputations, and linking them to long-term profitability. Most of the […]

Fake Yelp Reviews: Defending Your Business’s Reputation from Online Falsehood

Reviews on Yelp called the Freakin’ Awesome Karaoke Express perfect for a girl’s night out. Other social media reviews called […]

ORM for Business: A Case Study

Jeremy North opened Fantastically Fresh in 2010. From the very beginning, the restaurant got great reviews: diners raved about it […]

Negative Online Reviews: A Chance to Improve

Negative online reviews are like a punch in the gut. That’s what Yelp says, and they should know: the online […]

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