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online reputation management, personal reputation, brand image

Whether you like it or not, everything online is permanent. Learn why and what you can do to mitigate the damage today.  Today's Internet: Everything Online is Permanent In today's digital age, it's easy to forget that every comment, like, emoji, tweet, blog, and forum post we attach our names to is written on an unerasable whiteboard with indelible ink. Everything online is permanent. Despite assurances from...

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online reputation management, orm, seo, seo services

Learn why ORM Technology and Online Reputation Management for Business is more important for your bottom line than ever.  The Importance of ORM: Online Reputation Management for Business In the 21st Century economy, the internet is the dominant force affecting all businesses. We're approaching the third decade of the internet millennium. And "digital transformation" has moved from just a novel marketing innovation to become the fundamental building...

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online presence, personal reputation management

 by: Blair Brown, COO, Marca Global How important is your individual online presence? Consider this. Google processes over 3.5 billion searches per day. One billion of those are individual names. We're searching for all types of reasons, from finding out information about a potential job candidate or board member to researching our date for Friday night. Unfortunately, Google's algorithms do not care about making you look...

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business reputation management, online reputation, orm

Do you believe you are protecting your privacy by having no internet profile - or by ignoring those negative reviews across the web? It’s a common belief a low profile is the answer to the uncertainties and exposure prevalent on the web. What others don’t know, they cannot comment on…right? But, what is your risk by taking this position? Reputation Building lowers your risk on the...

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corporate reputation, online reputation, brand image, ceo reputation

Get the latest on how to leverage your leader's glowing reputation to boost your corporate reputation online and achieve a more profitable digital footprint.  A business is only as good as the people who lead it. The drive, behavior and ethics of lower-level workers often reflect that of the executives in charge. As a business owner, you want all your employees to support a positive corporate...

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business reputation management, corporate reputation

A business relies heavily on its reputation. The public perception of a company, if negative, can stunt its revenue, deter prospective employees, and potentially ruin its bottom line. With a positive reputation, a business can leverage its good name to help attract new customers and talented workers, fostering growth for years to come. Behind every business is a culture; in front of every business is a...

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corporate reputation, ceo reputation

With today’s tendencies for tweets, viral videos and sensational story-lines, there are no corporate reputation issues immune to viral scrutiny. And when your business is nearing IPO, believe all weaknesses within your organization will gradually be exposed. In Uber’s case, vulnerabilities were found in a loose-lipped leader and a company culture which, at times, seemed to lack ethical standards and respect for the law. When your...

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digital strategy, search engine optimization, review management, online reputation

Have a digital strategy? The world has become Internet-dependent with breathtaking speed, and many of us are still coming to terms with how we fit into the digital space. With more than three-and-a-half-billion Google searches performed every single day, it is important to understand how this can affect you with threats to your privacy, your legacy, and your reputation. Whether you’re aware of it or not, spending...

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Do you work in wealth management? Learn how reputation management for wealth managers can help protect your legacy and better serve your clients today.  Protecting the wealth you’ve spent a lifetime building is a challenge, but what about your legacy? A strong online presence is essential to any strategy that preserves and protects it, and builds on it in ways that outlast you. It is never too...

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File tax returns for a living? Here's a look at how reputation management for tax preparers can help manage online reviews, grow your business and provide a better customer experience than ever before. Every year at tax time, we trust our tax preparers with information we wouldn’t share with just anyone. Whether we fill out a Form 1040 individual tax return, a Form 1065 for Partnership...

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review management for tax pros

Tax time is nearly here! Don't get an extension! Gear up for the season and protect your tax business with review management for tax pros before it's too late! Attn: Tax Preparation Professionals This tax season, don't let bad online reviews stand between you and your clients! Did you know: 86% of potential customers say that negative online reviews influence their purchasing decisions. 86 percent! That's nearly 9 of every...

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online privacy

President Donald Trump is expected to sign a measure repealing online privacy rules. This would have required Internet Service Providers to get the explicit permission of their customers, before selling their personal information. Congress voted to repeal privacy regulations in March, and sent the measure to the president for his signature. They were adopted by the Federal Communications Commission last October, but never went into effect. The...

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Reputation management for professionals can help you build the career you deserve.

More career-minded individuals and executives are turning to Reputation management for professionals than ever.  Reputation Management for Professionals Why should professionals care about their online reputation? Is online reputation management even necessary in today's fast-paced business community? The stats speak for themselves: A recent study by Pew Research Center shows the importance of reputation management for professionals and employed adults: 27% of professionals reported working for an employer that...

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reputation

MeetUp’s recent foray into the Anti-Trump movement has raised not only a fair number of eyebrows, but also questions about the role of business in the arena of political activism. Can one simple yet strikingly bold act of political activism kill a company’s hopes for success? Meetup is about to find out… In what many consider a brazen and particularly risky move, the small-but-growing social networking site...

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brand development

What's the best thing to include in your brand development strategy? As our blog team explains, good brands start by putting the right team on the field.  You might have the greatest bunch of stars in the world, but if they don’t play together, the team won’t be worth a dime. That is the observation of George Herman “Babe” Ruth, arguably the greatest baseball player ever, and...

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We honor five women who inspire us all and continue to shape our world.

In honor of #InternationalWomensDay, we pay tribute to five women who inspire us all, breaking through barriers, exhibiting courage and setting an example people everywhere can follow and look up to. 5 Women Who Inspire Us All These 5 influential women continue to shape and inspire our world in extraordinary ways: 1. Indra K. Nooyi, Chairman & CEO at PepsiCo "I pick up the details that drive the organization...

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reputation

Online crisis or opportunity? Learn more about the trust factor and its role in turning online crisis into long-term potential.  Trust, they say, is something established and maintained over time. In business and in our personal relationships, it is something that needs constant attention. Yet trust has become a scarce commodity. We no longer have much trust, it seems, in anything or anyone. Institutions like government, corporations,...

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fake news

It’s hard to escape the level of noise these days surrounding the idea of “fake news.”  The term was thrust into the national conversation during the recent presidential campaign and will likely have considerable staying power. No matter where you rest on the political spectrum, it’s hard to deny the buzz, debate and backlash that surround the issue of this mostly online artifice, not to...

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glassdoor reviews

What is the influence of Glassdoor Reviews on your business? Check out this Reputation Sciences infographic to learn more and start repairing your brand today. The Influence of Glassdoor Reviews on Your Business Reputation Good or bad, the impact of Glassdoor Reviews on your business and your reputation can be significant: 1/3 of employees will leave a negative online review of their former employers. 10 million+ reviews posted on...

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