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online reputation management services, professional career

Online Reputation Affects: Have you ever Googled yourself? If not, now may be the time. Because the results that pop up during searches of your name are the same things your boss, coworkers and clients are finding when they’re searching you online. And like it or not, they are searching. A recent survey found that nearly 70 percent of employers Google prospects during the hiring process, while more...

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attorney reviews, online reputation management

The web can be a powerful tool for marketing your firm and reaching new clients throughout your local area. But as an attorney, it can also be devastating for your reputation—providing nearly endless opportunities for disgruntled ex-clients and unscrupulous competitors to review, comment and post about your services, attack your credibility and put a serious dent in an otherwise spotless professional image. Here’s a look at the...

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corporate reputation management strategy, orm, ceo reputation

A recent survey found that a CEO’s reputation accounts for nearly 50% of corporate reputation.  Which means that whenever your company’s chief executive speaks, chats on Facebook, gives a Ted Talk or interacts with someone on the street, it not only impacts their own online image, but also how the public perceives and interacts with your brand.  What a CEO does has consequences. So, if your corporate...

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bad reviews, orm, online reputation management, review management

[vc_row][vc_column][vc_column_text]Remove bad reviews because just two negative items in Google’s first page search results can cost a business over 44% of sales.  If you have three bad reviews, that number climbs to more than 60%. Have four or more? Your business risks losing over 70% of your target audience right out of the gate.   Your online reputation has a direct impact on your business’s profitability.  The sooner you...

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corporate reputation management, corporate reputation, building corporate reputation, online corporate reputation management

What is most important to modern consumers? Today's market demands more than just a quality product at a competitive price; it demands companies build trust with transparency. Consumers want brands they can trust. In fact, a recent study from Label Insight found 94 percent of consumers will be loyal to a brand which offers transparency. Even more eye-opening is 73 percent of respondents said they would...

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reputation, corporate reputation, personal reputation, company's reputation, online reputation

TMI (too much information) is a funny little acronym that's used most often in jest. However, offering up too much information can have serious consequences in our digital world, both personally and professionally. There were 16.7 million victims of identity theft in the U.S. last year, primarily due to information obtained online. Organizational leaks, ranging from minor embarrassments to significant legal and financial disasters are...

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online reputation management services, orm strategy, small business

Ever wonder why online reputation management is considered essential to business success? Read on to learn more. If you are a small business owner, you’re probably no stranger to the highly competitive digital marketplace. Online reputation management, or ORM, is critical to success because it allows you to control how your business appears on search engines. What is Online Reputation Management? Your online reputation is the sum of everything...

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Data aggregation, personal data, personal information

How many times have you put your personal information on the internet? What sites are now displaying your info for everyone to see? The most common culprits are social media platforms. Any time you put personal information on the internet, the effect can snowball quickly, creating a risky situation that includes a high chance your identity will be stolen. What is Data Aggregation? The reason your information is unsafe...

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online reputation management, orm

Should you reputation management DIY or hire a pro? We walk through the benefits and drawbacks of each ORM option.  What pops up when you Google your brand? If the results aren’t exactly flattering—or even downright embarrassing—it may be time for some online reputation management. But how do you get started? What do you do first? Where do you go for help? When it comes to managing your small...

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orm tool, online reputation management software tools

Our Reputation Team offers this free ORM toolbox to help you build the positive online image you deserve.  Whether you’re seeking a job, raising a family or managing a business, how you look online matters. Without strong online reputation management (ORM), your digital brand is at the mercy of an unpredictable online environment. This could potentially damage your image, reputation and even decrease potential revenue. Fortunately, we're going...

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personal data, business reputation, personal information

Don't be fooled! Those online requests for business information could be data harvesters in disguise.  It doesn't have to be a major hack. Yes, customers of Uber, Yahoo, and many other online services have been vulnerable to having their personal data exposed over the past few years. When that happens, the hack gets publicized, the network apologizes, and users are urged to change their personal information...

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fighting fake news newspaper stack

 by: Colleen Brown, Founder, Marca Global From the Information Age to the Reputation Age "Civilization rests on the fact that we all benefit from knowledge which we do not possess." —Friedrich Hayek, Laws, Liberation, and Liberty, Rules of Order, Vol 1 This sage observation from the Nobel prize-winning British economist has never been more relevant than it is in today's Information Age, made possible by the exponential expansion of...

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online reputation management, personal reputation, ego surfing

 by: Blair Brown, COO, Marca Global Ego Surfing: Your First Defense in Online Reputation Management You're Not So Vain! "Ego surfing" is the somewhat misleading term for searching your own name or the name of your organization online. In the digital age, searching your name on Google and Bing is an essential defensive practice. And it goes well beyond propping up an individual's ego. While you personally may...

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online reputation management, business reputation management, orm

With so many bad actors and threats on the web, is there any way to defend and define yourself online? Three high-profile stories show the power is indeed in your hands.     When you find negative content about you or your company online, knowing the right way to defend and define yourself online can be tricky. If you rely on a reactive, passive approach, your efforts will...

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business reputation management, online reputation management, online corporate reputation management

Our team tackles the ongoing debate surrounding fake news, media bias and the importance of public perception online.  Beyond Conservative or Liberal: The Universal Media Bias and Importance of Public Perception Online In this post, Reputation Sciences™ looks at real-life scenarios and the business consequences of fake news and media bias. Businesses today must understand the importance of public perception online. And they need to prepare for...

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online reputation management strategy, orm, seo strategy

Managing your business reputation online is as much about natural exposure as it is about the right message. In fact, even the best messaging strategy matters little if no member of your target audience actually sees it. That's what makes search engine optimization and results so crucial to your online reputation management strategy. Every year, Google alone processes more than 3.5 billion searches, making it the...

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business reputation management, online presence

In our latest post, we explore the importance of online image and why your business needs an online portfolio now.  In the case of Chipotle, the buzz about their food-safety issues dominated the news and social networks for weeks at a time on multiple occasions, negating any advertising efforts. They sparked a federal investigation and numerous lawsuits from customers and shareholders. Online chatter was like an...

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