A businessman is ego surfing on a tablet to manage his online reputation

 by: Blair Brown, COO, Marca Global Ego Surfing: Your First Defense in Online Reputation Management You're Not So Vain! "Ego surfing" is the somewhat misleading term for searching your own name or the name of your organization online. In the digital age, searching your name on Google and Bing is an essential defensive practice. And it goes well beyond propping up an individual's ego. While you personally may...

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Define yourself online to manage your online reputation as an executive

 by: Brian McHale, CEO, Marca Global When you find negative content about you or your company online, knowing the right way to defend and define yourself online can be tricky. If you rely on a reactive, passive approach, your efforts will be too little, too late. The damage to your brand will be hard to overcome. If you move too aggressively and go overboard with your...

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Twitter and the importance of public perception online

 by: Colleen Brown, Founder, Marca Global Beyond Conservative or Liberal: The Universal Media Bias In this post, Reputation Sciences™ looks at real-life scenarios and the business consequences of fake news and media bias. Businesses today must understand the importance of public perception online. And they need to prepare for the new digital battlefield of corporate reputation warfare. We'll highlight the importance of vigilance, preparation, and strategic planning...

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