20 AugManaging your business reputation online is as much about natural exposure as it is about the right message. In fact, even the best messaging strategy matters little if no member of your target audience actually sees it. That’s what makes search engine optimization and results so crucial to your online reputation management strategy. Every year, Google alone processes more than 3.5 billion searches, making it the most popular website in the world. Members of all demographics and regions use it to find the information on they need across industries, topics, and interests. If you get your strategy right, your business will live among those results they find during their next search. To get to that point, you need a plan. An understanding of just how Google actually ranks its results is core to building a strategy that showcases your business in the right outlets, with the right message, and at the right time. Do it right, and your placement in the top results of search engines like Google can play a major part in your online reputation management strategy.