DCT, dynamic call tracking, online marketing

Learn how dynamic call tracking is a great way to maximize your online marketing dollar.  Over the past month, our blog team has sought to provide you a closer look at the value advanced digital solutions can have for both your business and your online brand. Ultimately, our goal has been to demonstrate the connection between an optimized online presence and an enhanced bottom line; how the...

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negative reviews, online reviews

When companies launch new products, they often rely on word-of-mouth marketing to build anticipation for upcoming releases. It's called buzz, and it's an important part of any company's business model. Unfortunately, if a product is a little less than perfect, that buzz could quickly turn sour. In 2011, for example, Nikon released a new camera that was designed to be small, user friendly and somewhat hip....

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seo services, Search Engine Optimization

Get the latest on digital consulting and how it can help you reach the top of local search.  Building a successful business takes dedication and perseverance. It is likely to be the biggest challenge you’ll ever face; you have to be in it for the long haul. The emergence of the Internet as a sales channel offers new opportunities, but it also presents new challenges and increases...

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seo services, reputation management

The future of SEO is looking brighter than ever; especially in comparison to 2012, when the industry had to adapt to its first round of Google algorithm changes. According to a recent survey, some 42 percent of adults have used the Internet to help them check out a person or business before agreeing to do business together. After conducting that search, about 45 percent of those...

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website development, website design

Want to dominate search results? With professional website development, the sky is the limit! A great website design will blow your mind the second you lay eyes on it. It not only grabs your attention, but also creates an indelible, even unforgettable impression that could potentially warrant a second, third and even fourth visit. A great website, however, has the power to transform site visits into actionable...

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reputation management, small business, orm

More small businesses are turning to enterprise reputation management than ever before.  It's no secret that large companies vehemently protect and defend their reputations. When companies like this come under attack, they have scads of people at the ready to ensure that a small problem doesn't spiral out of control. That's just what JC Penney did in the middle of 2013. When the company made a series of...

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review management

Online review management is key to managing bad reviews online.  They say the customer is always right. We agree with that, most of the time. Customers are part of the equation, after all; without them, there is no business to conduct. But when it comes to online customer reviews, we think the old saying doesn’t always apply. That doesn’t mean you shouldn’t bend over backward to make sure...

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reputation

Much like Carrie Fisher and Star Wars, reputation and legacy are intertwined forever.  Along with millions the world over, the Reputation Sciences team was shocked and saddened by the death of Carrie Fisher in late 2016 – and by the death of her mother, the legendary actress Debbie Reynolds, just one day later. The first Star Wars movie made Carrie Fisher a household name at twenty-one. Her...

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reputation management, business reputation management

Our blog team looks at how to follow through on that New Year's resolution and start reinventing your brand online.  For many, each new year represents a new dawn; an exciting new opportunity for personal and professional reinvention. The new year serves as a reminder to us of the possibility and potential of a new beginning, that ever-so-alluring promise of a fresh start, as well as...

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corporate reputation

More companies than ever are recognizing the importance of their managing their corporate reputation, and linking them to long-term profitability. Most of the executives who were asked said the reputation of their respective companies was strong. At the same time, they agreed they could probably do a better job of reputation risk management. These same executives acknowledged that the biggest threats to their company’s reputations involve...

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fake yelp reviews, business reputation, online reputation

Fight fake Yelp reviews with a comprehensive review management solution today.  Reviews on Yelp called the Freakin’ Awesome Karaoke Express "perfect for a girl’s night out." Other social media reviews called the mobile karaoke business a "crowd-pleaser." This excellent social media presence might impress you – especially after you notice those 19,000 Twitter followers. If, however, you happen to be detail-oriented, and take a closer look at...

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reputation

How can ORM for business help your company?  Jeremy North opened Fantastically Fresh in 2010. From the very beginning, the restaurant got great reviews: diners raved about it on social media, and the local TV station’s Secret Gourmet gave it five stars. Almost every day, reservations were booked solid and customers were lined up waiting for tables.  Fantastically Fresh was the talk of the town; its reputation...

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negative online reviews, reputation management

Bad online reviews are like a punch in the gut. That’s what Yelp says, and they should know: the online customer review website has published more than a few bad business reviews. Negative reviews are more than just gut-punch: your bottom line can take a hit, too. As many as four out of five potential customers are probably going to consider other options, if they see...

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