corporate reputation management, corporate reputation, building corporate reputation, online corporate reputation management

What is most important to modern consumers? Today's market demands more than just a quality product at a competitive price; it demands companies build trust with transparency. Consumers want brands they can trust. In fact, a recent study from Label Insight found 94 percent of consumers will be loyal to a brand which offers transparency. Even more eye-opening is 73 percent of respondents said they would...

Read More
reputation, corporate reputation, personal reputation, company's reputation, online reputation

TMI (too much information) is a funny little acronym that's used most often in jest. However, offering up too much information can have serious consequences in our digital world, both personally and professionally. There were 16.7 million victims of identity theft in the U.S. last year, primarily due to information obtained online. Organizational leaks, ranging from minor embarrassments to significant legal and financial disasters are...

Read More
online reputation management services, orm strategy, small business

Ever wonder why online reputation management is considered essential to business success? Read on to learn more. If you are a small business owner, you’re probably no stranger to the highly competitive digital marketplace. Online reputation management, or ORM, is critical to success because it allows you to control how your business appears on search engines. What is Online Reputation Management? Your online reputation is the sum of everything...

Read More
Data aggregation, personal data, personal information

How many times have you put your personal information on the internet? What sites are now displaying your info for everyone to see? The most common culprits are social media platforms. Any time you put personal information on the internet, the effect can snowball quickly, creating a risky situation that includes a high chance your identity will be stolen. What is Data Aggregation? The reason your information is unsafe...

Read More
online reputation management, orm

Should you reputation management DIY or hire a pro? We walk through the benefits and drawbacks of each ORM option.  What pops up when you Google your brand? If the results aren’t exactly flattering—or even downright embarrassing—it may be time for some online reputation management. But how do you get started? What do you do first? Where do you go for help? When it comes to managing your small...

Read More
orm tool, online reputation management software tools

Our Reputation Team offers this free ORM toolbox to help you build the positive online image you deserve.  Whether you’re seeking a job, raising a family or managing a business, how you look online matters. Without strong online reputation management (ORM), your digital brand is at the mercy of an unpredictable online environment. This could potentially damage your image, reputation and even decrease potential revenue. Fortunately, we're going...

Read More
personal data, business reputation, personal information

Don't be fooled! Those online requests for business information could be data harvesters in disguise.  It doesn't have to be a major hack. Yes, customers of Uber, Yahoo, and many other online services have been vulnerable to having their personal data exposed over the past few years. When that happens, the hack gets publicized, the network apologizes, and users are urged to change their personal information...

Read More
fighting fake news newspaper stack

 by: Colleen Brown, Founder, Marca Global From the Information Age to the Reputation Age "Civilization rests on the fact that we all benefit from knowledge which we do not possess." —Friedrich Hayek, Laws, Liberation, and Liberty, Rules of Order, Vol 1 This sage observation from the Nobel prize-winning British economist has never been more relevant than it is in today's Information Age, made possible by the exponential expansion of...

Read More
online reputation management, personal reputation, ego surfing

 by: Blair Brown, COO, Marca Global Ego Surfing: Your First Defense in Online Reputation Management You're Not So Vain! "Ego surfing" is the somewhat misleading term for searching your own name or the name of your organization online. In the digital age, searching your name on Google and Bing is an essential defensive practice. And it goes well beyond propping up an individual's ego. While you personally may...

Read More
online reputation management, business reputation management, orm

With so many bad actors and threats on the web, is there any way to defend and define yourself online? Three high-profile stories show the power is indeed in your hands.     When you find negative content about you or your company online, knowing the right way to defend and define yourself online can be tricky. If you rely on a reactive, passive approach, your efforts will...

Read More
business reputation management, online reputation management, online corporate reputation management

Our team tackles the ongoing debate surrounding fake news, media bias and the importance of public perception online.  Beyond Conservative or Liberal: The Universal Media Bias and Importance of Public Perception Online In this post, Reputation Sciences™ looks at real-life scenarios and the business consequences of fake news and media bias. Businesses today must understand the importance of public perception online. And they need to prepare for...

Read More
online reputation management strategy, orm, seo strategy

Managing your business reputation online is as much about natural exposure as it is about the right message. In fact, even the best messaging strategy matters little if no member of your target audience actually sees it. That's what makes search engine optimization and results so crucial to your online reputation management strategy. Every year, Google alone processes more than 3.5 billion searches, making it the...

Read More
business reputation management, online presence

In our latest post, we explore the importance of online image and why your business needs an online portfolio now.  In the case of Chipotle, the buzz about their food-safety issues dominated the news and social networks for weeks at a time on multiple occasions, negating any advertising efforts. They sparked a federal investigation and numerous lawsuits from customers and shareholders. Online chatter was like an...

Read More
online reputation management, personal reputation, brand image

Whether you like it or not, everything online is permanent. Learn why and what you can do to mitigate the damage today.  Today's Internet: Everything Online is Permanent In today's digital age, it's easy to forget that every comment, like, emoji, tweet, blog, and forum post we attach our names to is written on an unerasable whiteboard with indelible ink. Everything online is permanent. Despite assurances from...

Read More
online reputation management, orm, seo, seo services

Learn why ORM Technology and Online Reputation Management for Business is more important for your bottom line than ever.  The Importance of ORM: Online Reputation Management for Business In the 21st Century economy, the internet is the dominant force affecting all businesses. We're approaching the third decade of the internet millennium. And "digital transformation" has moved from just a novel marketing innovation to become the fundamental building...

Read More
online presence, personal reputation management

 by: Blair Brown, COO, Marca Global How important is your individual online presence? Consider this. Google processes over 3.5 billion searches per day. One billion of those are individual names. We're searching for all types of reasons, from finding out information about a potential job candidate or board member to researching our date for Friday night. Unfortunately, Google's algorithms do not care about making you look...

Read More
business reputation management, online reputation, orm

Do you believe you are protecting your privacy by having no internet profile - or by ignoring those negative reviews across the web? It’s a common belief a low profile is the answer to the uncertainties and exposure prevalent on the web. What others don’t know, they cannot comment on…right? But, what is your risk by taking this position? Reputation Building lowers your risk on the...

Read More