Google Autocomplete: Anyone who’s ever typed a search request on Google has run into the company’s autocomplete feature, that handy dropdown menu of suggestions for completing your query into a product or business. But while these features can be great for the user, making the research and discovery process faster, they can also create a slew of problems for your business, generating negative values for your...Read More
[vc_row][vc_column][vc_column_text] Corporate Reputation: How Does Your Company Measure Up? That’s a pretty open-ended question. Particularly if you haven’t taken a serious look at your company reputation and the perception you’re creating within your office and throughout the public sphere. Below, we look into what reputation really means for your business, why your corporate image is so important, and how to build the corporate reputation management strategy your...Read More
[vc_row][vc_column][vc_column_text]Which companies have bad reputations, and which are loved by customers? Learn which brands are winning, which companies have bad reputations, and where to find the best reputation company to repair your online image. Or, speak with a Business Reputation Specialist to start improving your corporate reputation today. Many companies spend years building a positive reputation, refining their image, and creating a brand that earns trust with...Read More
[vc_row][vc_column][vc_column_text] What Is MyLife.com? If you’ve ever Googled your name, you’ve likely come across a listing from Mylife.com. This data-aggregate website makes it easy to find personal information on pretty much anyone, all across the internet. If you are interested in improving your reputation score on MyLife or your Reputation Score online, Contact Us today. Taking more liberties with your online data than others in the people-search industry,...Read More
Reputation Defender and Reputation Management Services from leading companies often seem great on the surface. But what is hiding underneath? The Search Engine Optimization field, particularly Online Reputation Management, can be a minefield. Due to the industry not being regulated, certain marketing firms can make unsupported claims, charge unreasonably high rates, and most importantly, not follow through on promises. This can result in unsuspecting customers losing thousands...Read More
What Is Online Reputation Management?
Online reputation is how people will see you when they search for you online.
What Do You See When You Google Yourself, and How Are You Being Represented?
Everyone has a reputation online. The question is, do you have a say in it? Online reputation management (ORM) refers to taking control of the conversation. Its strategies and techniques ensure that people will find the right materials when searching for you on the internet. The main purpose of online reputation management is to create a balance and counter misleading trends.
Why Should You Care About Your Online Reputation?
Online reputation has become so prevalent in today’s world. The internet is our first stop for anything we need. Not only do people view the internet as their primary source of information, but they also trust it at face value. More importantly, they make decisions on what they find:
97% of people read online reviews when searching for a business (BIA Kelsey)
Two out of three people see the internet as the most reliable source of information about a person or business (Edelman Insights)
More than 70% of hiring employers have rejected a potential candidate because of something they found online (Cross-Tab)
Others Are Creating Your Reputation
While it’s reassuring to assume you have significant leverage on what others think of you, you actually have very little of your online reputation. Your reputation is mainly determined by what strangers say and think about you online.
There are things that you can do to influence how people view you or your business. These efforts can take time or money, but being able to control your name makes the process worth it. The worst decision you can make is leaving the internet in control of your reputation.
Your Online and Offline Lives Are Combining
With each passing day, the online world is becoming more integrated with our daily lives. From smartphones and TVs to the self-driving cars that seemed like science fiction, you are living each day more connected to the digital world. That means there are more ways for you to leave a mark online, both positive and negative. You might not think people are searching for you online, but the chances are that someone is.
Some common reasons include:
Employers doing research before an interview
Landlords looking into potential renters
College admissions evaluating students
Risk assessments from insurance companies
[vc_row][vc_column][vc_column_text]For local businesses, online reviews matter. So much so, in fact, that 72% of consumers won’t buy, visit or even contact your company without first checking your reviews. 70% need to see at least four reviews before trusting your brand, while 9 of 10 US customers say reviews are the most important part of the purchase decision. And when it comes to reviews, few platforms have the...Read More
[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Stakeholder Understanding: Are your stakeholders getting the message? Better yet, is your business understood by those who matter most? That’s the question recently posed by Liz Sheets, Chief Marketing Officer at Tunheim and contributor to Forbes.com. Stakeholder Understanding is a common topic In her April 20 post, “Is Your Business Understood By Your Most Important Stakeholders?” Sheets looks not only at the importance of “being understood,” but of...Read More
[vc_row][vc_column][vc_column_text] Coronavirus Economic Impact and why a smart digital marketing strategy is more important than ever Coronavirus Economic Impact - We’ve yet to fully grasp the long-term economic impact and consequences of the Coronavirus outbreak. With reductions in workforce, many small businesses temporarily shuttering their doors and consumers (mostly) hunkered down in their homes, the cuts are sure to be deep – though how deep, and how lasting...Read More
[vc_row][vc_column][vc_column_text]Google reviews are a large part of success for today’s businesses. Potential customers judge you according to your online reviews before doing business with you. And, unfortunately, customers sometimes leave negative and harmful reviews, often for arbitrary reasons. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Why Should I Know How to Remove Google Reviews? Negative Google reviews are visible on your Google My Business (GMB) listing and Google Maps. They negatively impact your reputation and...Read More
[vc_row][vc_column][vc_column_text]In today’s world, social media has emerged as a popular medium to build brand authority and emerge as a customer-centric brand. You would be surprised to know that around 88% of people rely on online reviews before making a decision. A brand with impressive social presence and positive customer reviews is likely to attract more leads and conversions, and thus enjoy a competitive edge. Hence, it’s...Read More
[vc_row][vc_column][vc_column_text]Psst… don’t look now, but customers are searching your small business online. These days: Nearly 100% of consumers now research local businesses on the web. More than 70% who search for local shops will visit a store within five miles of their home. And of the millions of small business searches performed every day, almost 30% will result in a purchase. What’s more: 92% of local searchers...Read More
“Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility...Read More
5 Steps to Online Reputation Management - Have you ever Googled your brand and found a bad comment or review? If so, you should probably look into Online Reputation Management (ORM). But what exactly does it mean to manage your online reputation? 5 Steps to Online Reputation Management Let’s take a closer look at what ORM is and what it can do for your business. According to BrightLocal’s Jamie...Read More
Realtors Need Online Reputation Management: In today’s competitive real estate industry, it’s not how you look on billboards or bus benches that pulls in new prospects; it’s who you are on the web. Realtors Need Online Reputation Management And without the right digital marketing strategies for realtors, you’ll find it hard to show clients you’re the closer they need to sell their homes fast—and for the...Read More
How Can Customer Reviews Help SEO?: If you’re like most business owners, you’ve drawn the link between reviews and SEO. Especially if you’ve ever looked at online review management services or affordable SEO services. The industries are linked, and one usually mentions or includes the other. Though you’ve probably already guessed it, customer reviews do indeed help SEO. They help quite a lot thanks to Google’s...Read More
Doctors Need Online Reputation Management: As a medical professional, your primary goal is to ensure the health of your patients. But without a healthy reputation, your ability to establish trust and provide a consistently positive patient experience suffers—particularly when negative reviews have infected your online presence and injured your bottom line. Here are 5 reasons why robust digital marketing strategies for doctors are essential not only for...Read More
How important are online reviews? Can online ratings really make a difference for your bottom line? In other words, are online review management services really necessary? If you’re a business owner, consider this: Shoppers comb through an average of 10 online reviews before trusting your business. More than 90% of 18-34-year-old consumers trust online customer reviews of your company as much as word-of-mouth recommendations. Nearly 7 out...Read More
How can online reputation management services help your business? Our Business Reputation Experts look at what the right ORM service team can do for your reputation, your brand and your bottom line. These days, people research, engage with and buy from brands online. And whether you’re an A-list celebrity or an international corporation, your brand’s worth depends on your ability to optimize that interaction and control the...Read More
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