Online Reputation Management

What Is Online Reputation Management?

What Is Online Reputation Management?

Online reputation is how people will see you when they search for you online.

What Do You See When You Google Yourself, and How Are You Being Represented?

Everyone has a reputation online. The question is, do you have a say in it? Online reputation management (ORM) refers to taking control of the conversation. Its strategies and techniques ensure that people will find the right materials when searching for you on the internet. The main purpose of online reputation management is to create a balance and counter misleading trends.

Why Should You Care About Your Online Reputation?

Online reputation has become so prevalent in today’s world. The internet is our first stop for anything we need. Not only do people view the internet as their primary source of information, but they also trust it at face value. More importantly, they make decisions on what they find:

97% of people read online reviews when searching for a business (BIA Kelsey)
Two out of three people see the internet as the most reliable source of information about a person or business (Edelman Insights)
More than 70% of hiring employers have rejected a potential candidate because of something they found online (Cross-Tab)

Others Are Creating Your Reputation

While it’s reassuring to assume you have significant leverage on what others think of you, you actually have very little of your online reputation. Your reputation is mainly determined by what strangers say and think about you online.

Online Reputation Management

There are things that you can do to influence how people view you or your business. These efforts can take time or money, but being able to control your name makes the process worth it. The worst decision you can make is leaving the internet in control of your reputation.

Your Online and Offline Lives Are Combining

With each passing day, the online world is becoming more integrated with our daily lives. From smartphones and TVs to the self-driving cars that seemed like science fiction, you are living each day more connected to the digital world. That means there are more ways for you to leave a mark online, both positive and negative. You might not think people are searching for you online, but the chances are that someone is.

Some common reasons include:

Employers doing research before an interview
Landlords looking into potential renters
College admissions evaluating students
Former colleagues
Risk assessments from insurance companies